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I am Sumanth Reddy Arani.
I am a real estate entrepreneur, a policy advocate and a realist.
I have spent 25+ years in the property market. The work is demanding and can be unforgiving. One error of judgment can cost a lifetime of effort and at times a family's future. My formative years were rooted in the basics with my own share of mistakes that shaped how I work to this day.
“Real estate was never about property. It was always about people and the lives they were trying to build.”
Most of my volunteering has been inside the profession. The aim was simple, to make the standard of work higher than I found it.
A profession is judged by its weakest practitioners not its best. I have invested more than a decade with organisations that set and enforce standards, so that buyers could trust the people they deal with. I served as president of the Hyderabad Realtors Association and later as the president and chairman of National Association of Realtors-India.
Most people in this trade want to do right by their clients. What they lack is not character but training and support. Criticising them is easy and changes nothing. Giving them the tools to do better is harder and worth more. That is the work I took on at the India Institute of Real Estate.
Real estate investors carry more risk than they can see. The information they rely on is often incomplete, and sometimes shaped to mislead. Much of my policy and advocacy work has aimed at closing that gap, through honest disclosure and clearer rules of the game.
This industry rarely lacks noise. What it lacks is people willing to stand up and tell it the truth. I have tried to be one of them. For years I have spoken at forums and conferences, organised them, and worked with the media, and the message has stayed the same. Give buyers facts, give them the risks, and trust them to decide. It does not always make you popular. It was never meant to.
“A passionate industry leader with in-depth knowledge and cutting edge insights. A true global realtor.”
Plain facts and Real stories
from twenty-five years on the ground.